The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?
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Competing Against Luck: The Story of Innovation and Customer Choice (Christensen Clayton M.)(Pevná vazba)
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Competing Against Luck - Clayton M. Christensen, Taddy Hall, Karen Dillon
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Competing Against Luck
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Competing Against Luck
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Popis
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?
Parametry
| Rok vydání | 2016 |
| Autor | Clayton M. Christensen, Taddy Hall, Karen Dillon |
| Výrobce | HarperCollins Publishers Inc |
| Vazba | Pevná bez přebalu lesklá |
