'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
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Popis
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
Parametry
| Rok vydání | 2013 |
| Autor | Peelen, Ed a Beltman, Rob |
| Počet stran | 440 |
| Výrobce | Pearson Education Limited |
| Vazba | Brožovaná |
| Jazyk | anglické |
| Váha | 726 gramů |
| ISBN | 0273774956 |
