Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
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Employer Brand - Bringing the Best of Brand Management to People at Work
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Employer Brand - Bringing the Best of Brand Management to People at Work
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Employer Brand
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Popis
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
Parametry
| Rok vydání | 2005 |
| Autor | Barrow |
| Počet stran | 232 |
| Výrobce | John Wiley & Sons Inc |
| Vazba | Pevná |
| Jazyk | anglické |
| Váha | 460 gramů |
| ISBN | 0470012730 |
