Women make almost all important buying decisions. They are the uber-deciders, yet most companies are failing to effectively market and sell to them. Bridget Brennan shows how to overcome this 'knowing-doing' canyon.
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Brennan Bridget)(Paperback)
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Why She Buys
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Why She Buys
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Popis
Women make almost all important buying decisions. They are the uber-deciders, yet most companies are failing to effectively market and sell to them. Bridget Brennan shows how to overcome this 'knowing-doing' canyon.
Parametry
| Autor | Bridget Brennan |
| Počet stran | 320 |
| Výrobce | Random House USA Inc |
| Vazba | Brožovaná |
| Jazyk | anglické |
| Váha | 240 gramů |
| ISBN | 0307450392 |
