Publikace: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand" a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines... Celý popis
Koupit za 656 Kč- Od nejoblíbenějších
- Od nejlevnějších
- Od nejdražších
The Brand Gap: Revised Edition (Neumeier Marty)(Paperback)
Doprava:
39 Kč
656 Kč
Koupit za 656 Kč
Brand Gap, The
Doprava:
54 Kč
660 Kč
Koupit za 660 Kč
The Brand Gap - Neumeier, Marty
Doprava:
zdarma
Skladem
732 Kč
Koupit za 732 Kč
Brand Gap, The
Doprava:
89 Kč
666 Kč
Koupit za 666 Kč
Brand Gap, The
Doprava:
63 Kč
660 Kč
Koupit za 660 Kč
Popis
Publikace: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand" a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer's experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary Publikace: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design.
Parametry
Rok vydání | 2005 |
Nakladatelství | Pearson Education |
Autor | Marty Neumeier |
Počet stran | 208 |
Výrobce | Pearson Education |
Jazyk | anglické |
Váha | 294 gramů |