This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial
Koupit za 2 654 Kč- Od nejoblíbenějších
- Od nejlevnějších
- Od nejdražších
Popis
This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial
Parametry
Výrobce | De Boer, Evert R. |