This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial
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Strategy in Airline Loyalty: Frequent Flyer Programs (de Boer Evert R.)(Pevná vazba)
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Strategy in Airline Loyalty - De Boer, Evert R.
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This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial
Parametry
| Výrobce | De Boer, Evert R. |
